DOMOTEX | Framing Trends & How to collaborate with bloggers

I am back from Hannover where I spent some days on invitation of Domotex. With a small group of bloggers we visited several brands and joined two discussions for the audience at the “Framing Trends” area, led by Holly Becker. Although I expected a small fair there were actually more halls then I expected and many… many more carpets from all over the world than I ever saw. At fairs like this you can’t focus on everything, so I was glad we had a small tour where we visited some of the brands that were selected for us, including one of my personal favourite brands I mentioned earlier in this post.

Not only for us the “Framing Trends” area in Hall 9 was a great starting point but it is also for the public. “Framing Trends” shows the latest trends and different creative product presentations provided by brand and lifestyle-oriented companies. Next to this the carpets of the nominees for the Carpet Design Awards are on display, there are talks, guided tours and meeting areas. This year for the first time there is also a special Blogger area, right next to the stage where we had our two talks.

There are different zones all with a focus on this years Keynote theme: ‘Unique Youniverse‘, representing a strong trend towards the individualization of products and services. Domotex: “In other words, customization in response to individual needs and wishes. In future, customers will be more closely involved in the development of new products. New innovative technology makes it easier to offer a personal customer experience.”

Some days ago Pella Hedeby sent me the mood board above for the stand of Tisca and being a fan of the styling of Lotta Agaton Interiors it was only logical the presentation she and Pella Hedeby, who is now part of her company, were realizing for the Transylvanian firm ended on top of my list.

To be honest I don’t think I would have discovered the brand otherwise, I am really happy I did though and can’t wait to get to know them better, I will post more of this brand and others in the coming days and add all pictures I made in a special Domotex Pinterest board!

How to collaborate with bloggers and influencers
Part of my collaboration with Domotex was the participation in two panel discussions. We started the day with a presentation by Holly on how to collaborate with Bloggers and Influencers to market your products. I guess as bloggers who started our blogs out of passion for interior design or to show our work, we all kind off dislike the word influencer and love to see ourselves much more as inspirators and creative minds who all work with brands in unique and customized concepts.

I think Holly did an amazing job, representing us and explaining how things work in our blogger world. At moments like this I feel proud to be part of this great community and get the opportunity to work with brands for the blog or collaborating in other ways, including with our new agency w/ Style, find out more on how to work with me here.

Interiors Trends
Some months ago the seven of us, Holly from Decor8, Agata from Passion Shake, Mette from Monstercircus, Igor from Happy Interior blog, Niki from My Scandinavian home and Stefan from Trend Stefan started working on collecting pictures for our presentation and panel discussion on what we think is trending at the moment.

I loved listening, and learn from Stefan who is a well known Trend watcher for Swedish radio and tv, and also the ruggist, who is a real rug connaisseur joined us on stage. While going through the presentation, it was great to see we all individually came up with some of the same trends. Even better it was to see many people taking notes and being interested in what we had to say.

I personally feel very connected with most of the trends we talked about, hence I embraced those years ago and I am glad we are moving away from the all white Scandinavian interiors and finding beauty in imperfection again…. Remember that sub-line of my blog somewhere in the beginning of my ten years of blogging ‘inspiration and imperfection’

Go on the look for that object that is perfectly imperfect, use withered, or as we joked about it all weekend, dead flowers. Throw out your white kitchen and get dark moody hues with lime painted walls and dark wood.

Carpet Design Awards | Mariantonia Urru
It is no secret I have a long time relationship with Sardinia, both my children are half Sardinian and every year we spent a few months in the village of their father. Sardinia has a strong and beautiful cultural history that I really love and admire. As in most businesses where craft is paramount and where old traditions are kept alive, also in Sardinia a new generation has taken family companies to the next level or started new ones. Sometimes with modern techniques but always with respect for their legacy.

Mariantonia Urru is operating in the textile sector in Samugheo, driven by a strong passion for the vast variety of weaving techniques and the repertoire of the traditional motifs, its founder, Mariantonia Urru, started up the workshop in Samugheo focusing on the production of textiles for interiors. At the Carpet Design Awards they were nominated for three categories and won this years price in the category Best Interior with their project at Capo Boi, a beautiful resort in Sardinia.

picture by Roby Anedda

During our tour we visited the stand of Mariantonia Urru, pieces are created using the most common traditional methods, such as ‘pibiones and litzos’, as well as rediscovering old techniques as ‘un in dente’ and ‘aramu’. The designs feature are inspired by the traditional motifs and collaborations with among other important designers such as Patricia Urquiola, Carolina Melis, Paulina Herrera, PLS Design, Caterina Quartana, Silvio Betterelli and Antonio Marras.

I once had the pleasure to do a small photoshoot at my home with some amazing carpets sent to me by a designer, who I got to know through my Sardinian friend Laura. Laura lives in Amsterdam and now started a blog called Ik neem je mee naar Sardinie, that will give you all the inside information you need to discover our love for the island!

Halls filled with Moroccan rugs like this! Also very interesting I thought were the Kelims made in India by New York company Rug & Kilim as showed below.

Beautiful rugs designed by our friend Sania Pell for Noya Arora

Hannover city
We stayed in a beautiful area close to Holly’s own home and after a busy day that ended with a delicious dinner together with our Domotex friends, and some other bloggers that hang out with us, we visited some of Holly’s favourite places in Hannover including some cute coffee and breakfast places, Baert Concept store and a visit to Herren haussen, a botanical garden.

#domotex #framingtrends #domotex_hannover

pictures by vosgesparis unless otherwise stated